Practical guides from thirty years behind the counter — sleep, digestion, immunity, mood, energy, and every life stage.
The featured guide
Psyllium husk is one of the simplest things on our shelf, and one of the easiest to take badly. Powder or capsules, how much water, when in the day, how to start, and who should ask first — in two minutes.
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Picolinate, glycinate, citrate, orotate, a lozenge or a tablet — the zinc shelf is confusing. Here is how to read it in two minutes: the one number that matters, the...
Thirty years behind the counter teaches you where the money goes wrong. These are the five winter mistakes we see every June — and what to do instead.
Every September someone asks me for "a proper detox". Here's what thirty years behind the counter has taught me: your liver already does the job, most detox products are expensive...
People come to the counter with "benfotiamine" written on a piece of paper. Here's what this fat-soluble form of vitamin B1 actually is, what "nerve support" honestly means, who tends...
"I think I need iron." Maybe — but half the tired people at my counter don't, and a few need something else entirely. Here's the ferritin-first way to find out...
Every September the sneezers arrive at the counter mid-storm. The smart ones come in August. Here's the honest way to get ahead of Highveld allergy season — and what supplements...
Roughly 1 in 5 South African women live with PCOS, yet supplement advice tends to be vague, generic, or marketing-led.
"I'm not sick, I'm just flat." We hear it every July. The winter dip is real and physiological — here's what honestly supports it, and the line where a supplement...
The Apothecary Journal
Practical, evidence-led supplement guidance from our counter consultants — the same advice we give in store, written up for South African winters, budgets and pharmacies. No spam, unsubscribe anytime.
