Heart, drive, prostate, strength — curated by our health consultants for the man who plans to stay fast.
Why this decade is different
Muscle mass drops 3-8% per decade from 30 — creatine and protein are the two best-evidenced supports for keeping the engine strong.
CoQ10 declines with age and statin use is common from the 40s — it is one of the most-bought heart supports in our stores.
Half of men over 50 experience prostate changes — support early, check with your doctor regularly.
Consultant-built
Each ritual is a small, deliberate stack our consultants put together for this decade — always 10% off vs buying the pieces separately.
CoQ10 for the heart engine, zinc for testosterone support, concentrated omega-3 — the daily service kit.
R 1,671.00R 1,503.00
Always 10% off vs buying separately
View ritualor Subscribe & Save — on your rhythm, never run out
A.Vogel Prostasan, zinc glycinate and magnesium — calm nights, normal flow, steady sleep.
R 1,449.00R 1,304.00
Always 10% off vs buying separately
View ritualor Subscribe & Save — on your rhythm, never run out
Creatine, protein and tribulus — strength work support without the gym-bro theatre.
R 1,091.00R 981.00
Always 10% off vs buying separately
View ritualor Subscribe & Save — on your rhythm, never run out
The things men buy without talking about them. No fuss here either.
The companion protects muscle while you lose.
Restock alerts, consultant answers, new rituals first. No noise.
The shoppable aisle
Every formula for this chapter — 19 products, filterable and sortable, prices incl. VAT.
Walk this aisle →
