Kids - Nutrition

Filling the gaps fussy eaters leave

Every parent of a beige-food phase knows why this shelf exists. It carries the daily foundations for growing bodies: age-banded multivitamins, omega-3s for the school years (brains are hungry organs), vitamin D for the indoor generation, and iron-inclusive formulas for the growth spurts that outpace the plate.

The counter's parenting notes

Match the formula to the age band and follow its label — more is never better with children. Formats decide everything: a perfect capsule nobody swallows loses to a good-enough gummy taken daily. Supplements support a child's normal growth and development alongside real food; they don't replace vegetables, however hard the child lobbies. For picky-eater strategy or product questions, our consultants — many of them parents — answer free on WhatsApp, seven days a week, as they have since 1996.